Updated Logo and Name Change for HOTSTART

Dec 1, 2009

SHANGHAI, CHINA - Hotstart launched its new brand image at the Marintec industry tradeshow in Shanghai, China. The new brand updates the previous version that was created in 1992. Since that time, Hotstart's market has grown and become more global in scale. Hotstart CEO Rick Robinson felt that it was time to address this growth through a revitalization of the Hotstart global brand.


The updated image is showcased on company business cards, brochures, print advertising and tradeshow display exhibits. An upgraded corporate website, product catalog and other items will be rolled out in 2010.

Following the brand launch at Marintec in Shanghai and the recent Power-Gen International show in Las Vegas, NV, Michael Floyd, Hotstart Marketing Communications Manager stated, "Our new brand image and tradeshow exhibit design attracted more visitors to our booth in a few days than we have previously had in a week. We are very happy with the impression this rebranding has made on our customers."